Clean Beauty, Clear Conscience
Aluram is high-performance clean haircare centered around coconut water infused formulas and nourishing marula oil that hydrate, smooth, and support healthy-looking hair. Built by stylists for stylists. Aluram embodies clean beauty with a clear conscience.
We have trusted formulas and keep our ingredients lists fully transparent. Staying true to clean beauty we are dedicated to keeping you in the know. Each and every formula is formulated with the purest ingredients.
WE ARE ABOUT A SAFER BEAUTY EXPERIENCE. All OF OUR PRODUCTS ARE 100% VEGAN, CRUELTY-FREE, AND SULFATE-FREE. WE NEVER TEST ON ANIMALS.
VEGAN
Aluram is 100% free of animal-derived ingredients, and ethically formulated with wonderful botanical extracts that nourish and beautify the best way possible.
SULFATE FREE
Sulfates strip away moisture leading to dry and brittle hair, and can even lead to irritation. Our non-sulfate alternatives provide a lush lather without the baggage.
GLUTEN FREE
Gluten proteins simply aren’t ideal for hair care for multiple reasons. Combine this with allergy considerations, and it’s an easy decision to ban gluten from all of our products.
CRUELTY FREE
In today’s beauty there is no place for the mistreatment of animals. When we treat animals (and ourselves) with respect, we set an example for how we in return wish to be treated.
PARABEN FREE
Parabens are shown to have detrimental effects to our bodies and environment. The very nature of “clean beauty” makes these chemicals one of Aluram’s most potent “no-no’s”.
COLOR SAFE
Our Clear Conscience formulas also help protect your beautiful color. Gentle ingredients nourish & infuse color-treated hair allowing a full spectrum of healthy-looking gorgeous hues.