Clean & simple.
Aluram's products are simply made by taking out all the not-so-good stuff. Our formulas are made for high performance. Our shampoos, conditioners, treatments, and stylers all work to deliver maximum effectiveness within a minimal routine. Combining science and nature everything we do begins in our very own lab creating custom formulas with the passion to solve everyday hair problems with not-so-everyday ingredients.
NOT A CHANCE
- Ammonia
- Animal by products
- Benzalkonium Chloride
- Butylated Hydroxyanisole
- Butylated Hydroxytoluene
- Carcinogens
- Ethylenedaiminetetraacetic acid (EDTA)
- Ethanolamines (MEA, DEA, TEA)
- Formaldehyde (DMDM Hydantoin + Urea)
- GMO's
- Heavy Metals – Aluminum, Lead, etc
- Hydroquinone
- Methylisothiazolinone
- Methylchloroisothiazolinone
- Mineral Oil
- Nano Particles
- Oxybenzone
- Parabens
- Phthalates
- Sodium Chloride
- Sodium Lauryl Sulfate
- Sodium Laureth Sulfate
- Triclosan and Triclocarban
- Wheat Proteins (Gluten)
WE SAID YES
- Algae Extract
- Avocado Oil
- Babassu Oil
- Baobab Oil
- Biotin
- Black Cumin Oil
- Castor Oil
- Charcoal
- Coconut Oil
- Coconut Water
- Jojoba Oil
- Karanja Oil
- Marula Oil
- Moringa Oil
- Nettle Extract
- Olive Oil
- Pomegranate Seed Oil
- Prickly Pear
- Quinoa Extract
- Rice Protein
- Rosehip Oil
- Rose Water
- Sea Buckthorn Oil
- Watermelon Seed Oil
COCONUT WATER
Nature’s most pure & perfect water
Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.
• Contains nutrients that are essential to the health & beauty of your hair; infusing strands with hydration, strength, and shine.
• Promotes healthy hair and a healthy scalp; the foundation of softer, stronger, more luxurious hair.
• Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants
INSPIRED BY MARULA OIL
Marula Oil is infused into each of our products.
• Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditioners that may dehydrate.
• Marula is a smaller molecule that absorbs into the hair, sealing, smoothing, and repairing the cuticle.
• Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants.
The Purest of Ingredients
Algae Extract
This vitamin powerhouse infuses vitamins, nutrients and proteins for healthy-looking luster and volume.
Avocado Oil
This beloved plant's essential fats intensely nourish hair for smoothness and shine.
Babassu Oil
This oil boasts a high moisture-retaining capacity, meaning it doesn't evaporate or break down easily.
Baobab Oil
Deeply penetrating, baobab's omega 3 Fatty acids and vitamins infuse hair with lush moisture.
Biotin
Vital to the beauty and health of hair, replenishing hair's biotin helps improve strength and vibrancy.
Black Cumin Oil
Amino and fatty acids provide a protective layer on hair to help seal in moisture and tame frizz.
Castor Oil
This lightweight oil is able to penetrate deep in to the hair shaft to add moisture and lock it in.
Coconut Oil
Rich and perfect – coconut oil's exceptionally high fat content adds lush shine and moisture.
Coconut Water
Nature's purest renewer for both skin and hair.
Charcoal
Nature's magnet for toxins and impurities, activated charcoal helps gently cleanse the hair and scalp.
Jojoba Oil
This nutrient-balanced oil provides perfect moisture, coating hair for remarkable smoothness.
Karanja Oil
Karanja's fatty acids bind essential moisture to hair, helping lock in softness and strength.
Marula Oil
Versatile and light, marula's potent essential fatty acids and vitamins easily absorb to help fortify strength and shine.
Moringa Oil
Magically light and clear, this oil's proteins and nutrients infuse hair for added strength and beautiful luster.
Nettle Extract
Helps encourage greater absorption of nutrients to hair to improve curl pattern.
Olive Oil
This rich oil's fatty acid content is bliss for the shine and softness of hair.
Pomegranate Seed Oil
Rich in antioxidants and nutrients, the "divine fruit" easily absorbs for softness and shine.
Prickly Pear
Elevates elasticity - leaving perfect curls with added definition and less frizz. Contains rich amounts of Vitamin E which acts as a conditioner. Also helps create shine & gloss and helps reduce frizz.
Quinoa Extract
Packed with protein and amino acids that provide exceptional hydration and softness to the cuticle layer of the hair.
Rosehip Oil
Revered for its ability to sooth and beautify, Rosehip's vitamins and essential fatty acids help restore luster to the hair.
Squalane
Ethically sourced from sugar cane and contains valuable lipids that mimic hair's natural oils. Excellent in boosting moisture while helping correct lifeless, over processed hair.